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So long, small phones
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this post was submitted on 21 Oct 2023
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Unfortunately even Apple has announced they are discontinuing their smaller phone, citing poor sales, so it seems the small phone gang is too small to have any market power.
Small people want small phones. Small people have small hands. Small hands can't carry very much money.
It's simple economics.
Lol. You would think that, but I’m a small person counter example, and the market is proving there are more like me than those who want small phones.
I don't believe the small phone gang is small, we just have one option: a pretty expensive iPhone mini.
I want a small phone but not an iPhone, I have no option therefore manufactures assume I want a humongous phone. That's flawed logic.
If it is actually a larger demographic, then it would be huge opportunity for any of these other phone makers, especially those that are struggling. I highly doubt they are all unaware of the opportunity to make a smaller phone, so I suspect they have stayed away because they don’t think it will be a profitable market.
As production quantities go down, costs go up, and with the lower prices that these vendors sell at compared to Apple, their margins are already much thinner, so they have much more risk than Apple in introducing a smaller phone unless they are confident there is a large enough market for it. They simply have much less wiggle room than Apple in which to create a profitable product out of a smaller phone. Since Apple is pulling out and the others haven’t even bothered to try to compete with them in the decade that this big phone trend has been trending, I don’t think there’s any other conclusion that we can draw other than the small phone market is not large enough to pursue, but I’m open to other possibilities.
Edit: Someone else mentioned the small Asus Zenphone, which was also discontinued due to poor sales. That means at least one other manufacturer tried to make a small phone, and they came to the same conclusion that Apple did, so I see even less reason to doubt them.
ZenFone isn't small, it's the same size as a regular iPhone/Pro, not the Mini, so I can't see it proving anything about small phone demand that couldn't equally be applied to a regular iPhone or S23 etc. It also isn't discontinued.
I was going to say that the Mini should be pretty cheap now that it's two generations old -- the 13 is down to $629 new, after all, and the Mini ought to be $100 cheaper...
But it looks like Mini demand has actually driven prices much higher than the normal 13. Strange, almost as if there IS demand for small phones...
There is but the demand is small. The smaller the demand gets, the more they flock to whatever options are available.
Small supply means just about any demand change can have a big impact on price.
Apple doesn’t care about used phone pricing, and until they announced the discontinuation nobody really paid any attention to the 13 mini for a while.
What about Asus Zenfone?
Discontinued after the 10 🥲
https://www.androidauthority.com/asus-zenfone-division-shutdown-official-statement-3358842/
Thanks for the news, you made my day! I have an 8 which still works very well. I was on the verge of getting a 10 while I still could...
Did they cite any reason for the discontinuation?
Lack of sales
And that only add validity to Apple’s reasoning. The small phone market is too small.
And apparently people buying small phones do not buy a new one every years but wait for them to die, further reducing the cash grab pot.
You have it backwards. You have no options because your gang is too small. You used to have options but the market has moved far far away from that.
They haven’t made it in two years now. They stopped with the 13.
Right, but I’m pretty sure they never said anything about discontinuing it altogether when the iPhone 14 came out, and most people just assumed they were just skipping a year on it. It wasn’t until right before they released the 15 lineup that they said the smaller phone was actually discontinued.
They never officially discontinued the mini line in the first place. They just didn't release new models after the 13. The announcement that they discontinued it was that they were discontinuing production of the 13 mini, which they had kept making alongside the regular 13 after the 14 lineup was released. Up until the release of the 15s, you could still buy the 13 mini new from Apple. Discontinuing the 13 mini killed off any way to buy one new.
There's still strong rumors that they might use the mini frame for the next SE model. It has pretty close to the same external dimensions as the 3rd gen SE, but would bring more screen real estate in the same package since it would be edge to edge instead of have the bezels. And it would also fit the rumored "release a mini every few years" strategy since they only release an SE every couple of years anyway.
The SE cannibalized mini sales because, for the most part, people that wanted the smaller size cared more about price than features, and the SE was the same size and quite a bit cheaper. Replacing the old iPhone 8 based SE with an iPhone mini based SE would kill two birds with one stone. It would let them use up a bunch of the excess stock they have laying around due to the poor sales, would bring the mini to a lower price point which would make it more popular, and would remove the competition between the SE and the mini.
Yeah, we’re saying the same thing, but for the sake of brevity, I might have spoken in a way that led you to believe I’m saying something else. I did not know about the rumors of the new SE using the mini frame, so that is some slightly good news for the small phone gang.
They say that all the time because it disposes of the issue without them needing to provide any evidence.
What’s your alternative theory?
What do you mean?
They don't want to make a product. They say "consumers don't like it". You ask for evidence. They say it's confidential, or they deliberately sabotage the availability of the product and say, "see?"
It's standard marketing.
I’m asking for your theory as to Apple’s reason for cancelling the small phone since you don’t believe the reason they’ve provided.
Deciding to make or not make a product is not a simple thing. Lots of decisions are part of it.
They just don't want to talk about it and want you to buy one of their other products.
So you have no alternative theory, but you’re just assuming Apple are lying about their reason because they won’t share their company data that led them to that conclusion?
Who said anything about lying? Why is this place so toxic.
It's marketing. They are telling you a story to sell products.
Unless you consider marketing lying, which I suppose is one possible interpretation...
You said they are just saying it’s poor sales, but it actually isn’t the reason. That would make their posted reason a lie.
If marketing is not based in reality, yes, it is lying, and there is nothing toxic about calling it what it is. There is plenty of dishonest marketing out there, and some of it is even legal. But I would hardly call a discontinuation announcement “marketing” since you’re literally doing the opposite of trying to sell them the product. You’re telling them they can no longer buy the product.
Could partly be that they don't want to support the development effort. Fewer phone sizes to support means they can get away with fewer staff working new versions of ios.