How the gun industry targets kids using TikTok, Instagram, YouTube, and video games (www.motherjones.com)

submitted 1 year ago by jeffw@lemmy.world to c/politics@lemmy.world

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Highlights: The promotional tactics that gun manufacturers and sellers use with social media, video games, and other entertainment are the focus of a new report from Sandy Hook Promise, the gun-violence prevention group led by parents of children killed in the elementary school massacre 11 years ago in Newtown, Connecticut. The report, “Untargeting Kids,” highlights how the gun industry shifted away from a longstanding culture of safety and responsibility to cultivate a market of young consumers—a demographic inundated with social media and uniquely vulnerable, according to researchers, to provocative and seductive messaging.

Social media companies have banned the direct sales of guns on their platforms, but that doesn’t stop the firearms industry from promoting or amplifying gun content from high-profile figures. One example cited in the report is a January 2020 Instagram post from gun manufacturer Daniel Defense that features a photo of music star Post Malone showing off one of its AR-15-style rifles, the MK18, while standing in front of a bar stocked with liquor.

The gun industry has favored aggressive marketing for more than a decade, as companies realized that vast profits could be made from the increasingly popular AR-15-style rifles.

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[-] freeindv@monyet.cc 4 points 1 year ago

More lies

[-] FlyingSquid@lemmy.world 0 points 1 year ago

Oh really?

https://www.scientificamerican.com/article/tobacco-companies-still-target-youth/

https://www.nyu.edu/about/news-publications/news/2020/february/alcohol_advertising.html

[-] freeindv@monyet.cc 1 points 1 year ago

Complete bullshit. Just because they make the politically driven accusations and affix a "science" brand on it doesn't make it any less of an agenda driven lie.

Now go back to eating your bland, textureless soylant like an adult. Nobody likes flavors except kids, and I'm glad for them to have been banned across the board to protect us from those evil corporations

[-] FlyingSquid@lemmy.world 0 points 1 year ago

I have no idea why you think tobacco companies don't advertise to kids when they've literally been found guilty in court of doing so. But I guess the tobacco industry only has our best interests at heart.

[-] odelik@lemmy.today 3 points 1 year ago* (last edited 1 year ago)

Hell, my father received a pack of Camels in the mail on his 16th birthday directly from the company (mid-70s). He wound up smoking camels for roughly 20 years before finally kicking the addiction.

A Businesses will do all they can to expand their consumer base and find new ways to get existing consumers to spend more money on their products. If the fines are less than the increased sales, it's just the cost of accessing that market.

this post was submitted on 24 Oct 2023

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