A bombshell new report from the New York Times also discusses how the rapper (now known as Ye) would throw shoes and make staffers watch porn during meetings
Last October, Adidas finally dropped their long-term partner Kanye West after the rapper made a slew of antisemitic comments (among other things). This was despite the fact that Yeezy, their sneaker partnership, was netting the company over $1 billion annually. For many staffers, it was too little, too late. While Adidas employees have come forward with allegations of exceedingly bad behavior from the rapper (now known as Ye) in the past, a lengthy new report from The New York Times delves deeper into the decade-long collaboration than any have before. What it found is stomach-churning.
Apparently, employees were confronted with West’s rampant antisemitism as soon as their very first pitch meeting with the rapper. After reviewing a number of unsatisfactory fabric swatches and shoe designs, West allegedly grabbed one of the sketches and drew a swastika on the toe to convey his dislike of the sneaker. It only got worse from there.
As Ye ramped up his antisemitism in public last fall, he also doubled down behind the scenes. Employees reported that West repeatedly commended Hitler for his use of propaganda, calling the genocidal dictator a “marketing master” and saying he planned to name his next album after him. (It was eventually titled Ye.) Most egregiously, West apparently told TMZ that “it was important to love everyone, including Nazis” in the same interview in which he infamously said that slavery “sounds like a choice.” Back in the office, West stood by that statement, telling Jon Wexler, a Jewish Adidas executive, to “hang a photo of Hitler in his kitchen and kiss it every day to practice unconditional love.”
read more: https://www.avclub.com/kanye-west-adidas-yeezy-new-york-time-report-1850968306
archive link: https://archive.ph/RWHHH
Remember, these businesses only dropped him once it wasn't profitable to keep him around. Has nothing to do with his actual speech.
that's kind of the funny thing about this story. do you know how much of a colossal dickbag you gotta be for a company to say no to making a billion dollars? they will put up with so much shit for that kind of money. but West was a dickbag of such monumental proportions that the company is like, 'nah, fuck it, it's not worth it', to a billion fucking dollars.
on top of that we see later in the article
and we learn once again, ironically, that appeasement doesn't work.
Also, once again, that many executives are sociopathic assholes.