Speaking only for my own experience, my exposure was with TNG as a kid before streaming and everything. It was always on in syndication daytime and late night and it was more interesting to me than other choices.

I didn’t know or understand anything about the message of the series. The more recent movies didn’t really highlight it for me at all either.

Now, however, we watched all of Strange New Worlds, we’re halfway through Discovery and just finished Picard and in retrospect it’s obvious that it’s always been a core part of the show.

Without the prior exposure and context? It might seem a little heavy handed but anybody who would consider it “woke” or too PC is likely a hard-right conservative, not a Trekkie.