$83 a tin. What makes it worth that?

Regal seems so difficult to get a nice even result with unless you are a fairly experienced painter, and the price point is just absurd when there are plenty of cheaper brands that offer all the same promises regarding durability.

Edit to add: I will say it's a very nice thick and creamy consistency which helps get a thick coat on initially which means less coats/time spent, but since it can be a bit finicky you might have to do extra coats anyway just to get everything to look even 😕

Regal and Aura both. I was a Sherwin Williams fanboy on my own projects until I started working with a guy who tries to only use Ben Moore stuff and now I'm sold. So worth the cost