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YouTube's plan backfires, people are installing better ad blockers
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this post was submitted on 04 Nov 2023
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But that's the wrong way around. They don't want you to pay, they make their money through advertising. They make far more money from advertiser's paying to put up ads than they ever make from people paying for premium.
Same as with Facebook now bringing in an ad-free version (in the EU anyway) - they charge higher than is reasonable so that people will opt for the ad-supported free version instead.
It's not that you are blackmailed into paying premium, it's that you're encouraged not to as a way of explicitly consenting to ads.
Basically, you're damned if you do, damned if you don't.
lmao you're so wrong on ads being more profitable than premium, especially on a per-user basis
According to this you can expect to make around $18/1000 views. That's with 55% going to the creator and 45% to Google. Which means that Google makes around $14.5 per 1000 views.
Coincidentally, that's also rougly the price of YouTube Premium. Are you telling me that you watch a thousand videos per month?
That makes a lot of sense.