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Telly starts shipping its free ad-supported 55-inch TVs
(www.theverge.com)
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this post was submitted on 14 Jul 2023
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How does this work as a business? Are ad companies so desperate they will buy ad space on machines destined for people with zero disponible income and zero loan capability? Are the data from stalking people who can't afford anything that valuable?
At the end of the food chain surveillance capitalism works thanks to profit from conversion from ads to purchases. How do they expect conversion by targeting people who can hardly afford rent and necessities?
Because there are people out there that make FUCKING TERRIBLE decisions. You ever see someone at a big box store trying to load a $3000 tv into a car that has plastic bags taped over missing windows? Or someone parking a brand new car next to their dilapidated doublewide? Those people.
And you will get people taking them up on this to put it in the man cave or the rumpus room thinking they are being slick and gaming the system "lol, its not even my main tv!" not even realising the sheer volume of data they are handing over that way and that wether you like it or not advertisers spend bilions on getting into your head without you thinking its working.
They're siphoning up those people's data too though. And you can definitely still advertise basic goods and fast food to those people. If it's all Unilever, Pepsico and McDonalds, they've got an audience for those ads.
Start by giving them ads for payday loans or credit lines.