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Ubisoft blames “technical error” for showing pop-up ads in Assassin’s Creed
(www.theverge.com)
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whoops, one of our developers slipped on a banana peel and accidentally hit all the right keys, over the course of a couple of hours, to accidentally implement ads in the game
You see our intern was walking down the corridor with laptop in his hands after the meeting and he stumbled and accidentally coded in ads, designed format, shaders, online service for serving ads, database for storage and deployment scripts. What are the odds?
There's nothing accidental (or "accidental") about the ad being in the game. Probably was an accident that it appeared mid-game, they need to desensitise you to ads in the menus first.