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this post was submitted on 28 Dec 2023
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People who have trucks love them. That ain't changing.
What may change is younger demographics having lower interest.
That being said, trucks are super useful. I very much doubt we see them go away unless there is a real viable alternative. SUV/CUVS could trend downwards in a few years I think.
I have an alternative to the pick-up trucks currently in production. Smaller pick-up trucks. They’re only that large as a legal loophole around regulation of the ratio of mileage to vehicle footprint. I’d add a source but I can’t find the video I saw a couple of months ago.
I know a bunch of people who really want smaller trucks. The Ford maverick sold out pretty quickly.
It’s insane to me that the modern Ford Ranger is bigger than a 90s F150. There’s absolutely a market there that’s only served by people buying used