Yes, this is a fair point. The wait between episodes was just as important as the episodes themselves. All the community buildup, discussion, fan theories, etc.

That may not be the majority of viewers, but they certainly are your shows “free” hype men. They’re the ones that’ll tell everyone they know who would be interested (pre-qualified leads!) all about their favorite new obsession. They’re also the ones that’ll buy merch, or name their kid after Daenerys Targaryen (they say that Danielle is an old family name and they just call their girl Danni for short but you know it’s because they were heavy GoT watchers).

Maybe that’s part of why streaming services are going back to weekly (i.e. Handsmaid Tale) or split-season (i.e. Stranger Things) releases. It’s not just for profit…the suspense between the episodes can be just as, if not more, valuable and enjoyable as the episodes themselves.