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Blizzard games are coming to Steam
(www.theverge.com)
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I doubt anyone will complain if Blizzard's games are brought to other storefronts too.
I like Steam. Steam has the best features, best UI, good sales, and while they are not without faults (systems can stay unchanged for a long time!), they are run by a company that by and large respects its userbase.
I don't mind if games are brought to Steam and any or all other storefronts. Put it on GOG, Windows Store, EGS, Itch.io, battlenet, Origin, Uplay... You name it, I approve of it going there also. If those other storefronts want me to use them, they need to provide a comparable or superior experience. GOG comes the closest, but its inability to get games in a timely or predictable manner, if at all, is too much of an obstacle for me.
Steam has one of the worst UIs I've ever seen lol. It looks and feels like a website from the early 2000s.
I find it infinitely more usable than all of the other storefronts I've used or seen. Interacting with my library is easy and straight forward. Buying games is easy and straight forward. When it opens I'm not inundated with ads for games I don't care about, or ads at all.
Showing you games that are available on the store isn’t an “ad”. This mentality needs to go away. If you walk into a store, everything on the shelves isn’t an “ad”, it’s a product.
Functionality over form. This ain’t Apple