176
What was the last time you clicked on an ad?
(lemmy.blahaj.zone)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 22 Jan 2024
176 points (98.9% liked)
Asklemmy
43417 readers
2032 users here now
A loosely moderated place to ask open-ended questions
If your post meets the following criteria, it's welcome here!
- Open-ended question
- Not offensive: at this point, we do not have the bandwidth to moderate overtly political discussions. Assume best intent and be excellent to each other.
- Not regarding using or support for Lemmy: context, see the list of support communities and tools for finding communities below
- Not ad nauseam inducing: please make sure it is a question that would be new to most members
- An actual topic of discussion
Looking for support?
Looking for a community?
- Lemmyverse: community search
- sub.rehab: maps old subreddits to fediverse options, marks official as such
- !lemmy411@lemmy.ca: a community for finding communities
~Icon~ ~by~ ~@Double_A@discuss.tchncs.de~
founded 5 years ago
MODERATORS
I'm not necessarily saying you're wrong but is there any source for this? Because every ad partner I've ever seen has been pretty explicit about getting paid per interaction.
How many times do you order a pizza when the pizza ad appears on tv?
It’s not about getting your instant interaction, it’s about getting repetitive exposure. Clicks are even more valuable though.
Why ad partners deal only with clicks? I don’t know. It’s how it’s started years ago and no one has been able to change it I guess.
Clicks are a pretty good way to measure engagement of your audience, even if your only goal is just to build brand recognition. If you're showing tons of people an ad, and no one's clicking, it's probably because they DGAF about what you're showing them and the impact is very minimal.
Platforms like Facebook and Yelp definitely will sometimes try to push you to a package which is pay-per-impression, and they have a whole presentation which tries to make it sound like it's worth it, but the times that I've analyzed their performance it's been ridiculously bad. Like, "kind of looks like every click we're getting is an accidental click" bad. I looked at our Facebook campaign for a company I worked for once and we were literally paying $300-500 per conversion with every other part of the pipeline already set up and tested. They just sell you on pay-per-impression packages and then show your ads to a ton of people who scroll past them instantly. In my opinion.