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I think as a child I got viruses from one of the ads, you know, the ones would put on the side of the site. We had to call in a guy, to clean parents' computer. I felt really guilty and never touched those ads again.

So Google's and Meta's main business are ads. And recently I felt confused. Do people click on ads? Don't these ads feel phishy to them?

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[-] OpenStars@startrek.website 60 points 11 months ago

You mean like... oh purpose!?

There was a time long ago I did that to help them with their business. I've learned a lot since then and now I don't do that anymore.

[-] 200ok@lemmy.world 4 points 11 months ago

Did you stop because it affects your algorithm, it costs them money, or another reason?

[-] OpenStars@startrek.website 12 points 11 months ago

Companies need money to survive. Not every company should survive though.

It is like mosquitos - I bear them no malice, and they are part of the food web too. I still swat them if then bite me. I am also okay with mosquito-cide on a mass scale.

Symbiosis and Mutualism are great, but advertising as it is practiced 99.99999% of the time today is Parasitic, and I don't want to encourage it any further.

[-] ObsidianZed@lemmy.world 44 points 11 months ago

On the rare occasion, I find myself on a mobile website or an app, and I know what I want to tap, what I need to tap, so I move to tap it, and the damn ad loads slower (I swear as intended) which shifts everything on my screen causing me to inadvertently tap it.

[-] variants@possumpat.io 9 points 11 months ago

I hate that so much, happens on my notifications list also, I go to click something and another notification pops up shifting everything

[-] mozz@mbin.grits.dev 28 points 11 months ago

I have a slight amount of knowledge about it, having been heavily involved in watching ad campaigns' performance from the advertiser's side from time to time.

Personally I believe that there's a ton of internet advertising that does effectively nothing except take money from companies with too much of it, and subsidize internet services so they can keep providing things to users for free (which, honestly, isn't the worst thing in the world.)

My specific observations which came with a decent amount of data behind them, are:

  • Google search ads, and similar ads that are being shown to people right at the instant they are looking for the thing the ad is for, people click on and sometimes buy the thing.
  • Ads that are randomly shown to people, even tracking-pixel ads for people who have already visited your web site or whatever, do basically nothing in terms of directly driving conversions. They may have some positive impact on brand recognition and building legitimacy of the brand, but personally I'm a little skeptical that it's worth it.
  • Pretty much the only clicks you get from randomly-displayed ads -- especially from dopamine-machine networks like Facebook -- are people accidentally clicking on them who immediately navigate back away. Like, 99% for random web site ads, and 99.9% for dopamine-machine ads.
  • Genuine social media presence is free and is effective.
[-] NotJustForMe@lemmy.ml 28 points 11 months ago

I don't believe I've ever clicked on an ad without having been tricked into it by an overlay.

I also believe that the ad-bubble market is the biggest scam in Internet history. A whole ecosystem keeps the illusion alive that it actually does something other than exiting.

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[-] fox2263@lemmy.world 22 points 11 months ago

Accidentally so many times.

goes to press download button HELLO CONTENT LAYOUT SHIFT clicks ad

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[-] SurfinBird@lemmy.ca 19 points 11 months ago

When I try to click the microscopic X to close and it flings me to the app store.

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[-] rekabis@lemmy.ca 17 points 11 months ago

I was there in the late 90s, when hitting the wrong website (or a good one on a bad day) would spawn oodles of pop-ups and pop-unders. And any attempt to close even one of these windows would spawn 10 more. Rinse and repeat until these ads brought not only your browser to a grinding halt, but also your entire operating system, forcing a hard restart of your entire computer.

The moment an adblocking add-in was made for Phoenix (later Firefox), I installed it and never looked back.

I feel for those websites who rely on ad revenue to exist, but that well was thoroughly poisoned for me long before you (likely) ever existed. I will never permit a browser to exist on any of my systems without an ad-blocker of some kind, and I will configure all of my clients to have the same protections in place.

[-] dessalines@lemmy.ml 6 points 11 months ago

Every time my parents used the computer, even if it was only for a few minutes, it ended up looking like this

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[-] zeusbottom@sh.itjust.works 16 points 11 months ago

Banner ads, not for a long long time, at least not intentionally.

Last week I needed parts for my snowblower, and Amazon was not helpful finding what I needed, so I googled the info I had. A competitor’s ad appeared as the first result. I was skeptical as hell as I clicked on it - my experience has always been similar to yours - but they had a comprehensive, easy-to-use database of parts, with diagrams, part numbers, in-stock notes, and cost all on the same page. No hacky website, just the right information presented well. Wound up giving them the business.

I guess not everyone is a rabid, cheating, lying SOB. Just many people. Lol

[-] themeatbridge@lemmy.world 16 points 11 months ago

Accidentally? Because a lot of ads are designed to trick you into clicking on them.

I have a pihole that blocks most of them from loading, but sometimes I accidentally click on one.

The last time I intentionally clicked on an ad, when I was fired from my job and I kept seeing google ads because we used gmail for everything back then, and I knew it drove the CEO crazy that he was paying per clickthrough. So I would click on it and bounce around the website all the way to the cart, and then abandon the cart with thousands of dollars of stuff in it.

I'm pretty sure he could see my google account associated with the activity.

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[-] Avaq@lemmy.ml 14 points 11 months ago* (last edited 11 months ago)

The first and last time I clicked an ad was roughly 20 years ago. I was a child, playing RuneScape and orgazing a clan, and I wanted to post our clan events on a website.

An ad for one.com (a web host, called b-one back then) was shown above the RuneScape client. I thought about it and decided to click it. I landed on the website and made an account, played around a bit, and asked my mom if she'd pay for it. In that moment, not only did I become a paying customer, I became a web developer. The latter of which I still am to this day.

Being exposed to such life-altering artifacts on the daily seems like a terrible idea, so I've blocked ads ever since.

[-] FartsWithAnAccent@lemmy.world 14 points 11 months ago* (last edited 11 months ago)

I don't even see ads lol

I'd say maybe the once 90s?

[-] irreticent@lemmy.world 6 points 11 months ago

I don't even see ads

I'm blind

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[-] Quereller@lemmy.one 12 points 11 months ago

Every time I search a company website on Google and I don't like the company and want them loose money. If I like the company I click the normal search result.

[-] madcaesar@lemmy.world 7 points 11 months ago

Oh I like this.

I have a pihole so I instinctively never click the ad result, because I don't want companies to think ads are working.

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[-] bestusername@aussie.zone 12 points 11 months ago

System-wide ad blocking on all devices that support it.

[-] Dirk@lemmy.ml 11 points 11 months ago

It was when I wanted to click a link I was interested in but an ad that had delayed loading covered the link the moment I clicked.

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[-] BlackPenguins@lemmy.world 8 points 11 months ago

I rarely click on them. If I like what I see I'll manually Google the product since I don't trust the link they give me.

[-] rickyrigatoni@lemm.ee 8 points 10 months ago

Does accidentally clicking a mobile ad because the x was too small count?

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[-] Saigonauticon@voltage.vn 8 points 11 months ago

Oh yeah, all the time. Not for anything I need though. Just for private jets, million dollar pieces of industrial mining equipment, and centrifuges.

Ubiquitous surveillance means constant opportunities to provide wrong data.

[-] LazaroFilm@lemmy.world 7 points 11 months ago

What’s an ad?

[-] sbv@sh.itjust.works 6 points 11 months ago

Sometimes I hate click on ads from organizations I don't like so they have to pay a couple of cents. 😬

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[-] zecg@lemmy.world 6 points 11 months ago
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[-] dan@upvote.au 6 points 11 months ago* (last edited 11 months ago)

I've clicked retargeting ads a few times, if they're offering me an abandoned cart coupon ("finish your order at our store and save 10%"). I've worked in ad tech in the past, and retargeting ads (ads that show products you've previously viewed or expressed an interest in) have extremely high clickthrough rates.

I saw an ad in Instagram reels around a week ago for a Chinese company that makes big LED signs like you see at the front of stores like Safeway or Best Buy or whatever. Not interested in the product, but I was intrigued because the guy in the ad was Chinese but had a Texan accent. Turns out he uses a different accent in each of his ad videos. That was amusing. I did click the ad to see the quality of the product.

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[-] otter@lemmy.ca 6 points 11 months ago

I barely ever encounter ads on desktop.

On mobile I've clicked on ads for (legitimate looking) games before. Half the time it's an immediate uninstall, but once in a while I find something good

[-] Showroom7561@lemmy.ca 5 points 11 months ago

Intentionally? Maybe 10 years ago.

True story, it was a "get a free iPad" ad, and I kid you not, I ended up getting an ipad (with some effort and a few emails). It was an ad in an app.

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[-] GreatAlbatross@feddit.uk 5 points 11 months ago

I have ads unblocked on a site that I like to support, and that serves relevant ads that are generally clean.
Generally, they're ads for equipment from manufacturers I'm actually interested in, so I will occasionally click on them.

[-] Pantherina@feddit.de 5 points 11 months ago

Ublock origin.

[-] Cuttlefish1111@lemmy.world 4 points 11 months ago
[-] Vaggumon@lemm.ee 4 points 11 months ago

I don't recall ever doing so.

[-] TORFdot0@lemmy.world 4 points 11 months ago

Probably one of the “throw the shoe at GWB” or “snipe OBL” sidebar ads in the early 00’s

[-] Maestro@kbin.social 4 points 11 months ago

It's not about clicks, it's about attribution. That is also why they all want to track you. It's not just about targeting ads. If you buy something in a webshop and the advertiser can show that you saw a (related) ad for that somewhere in the last X days/weeks then the sale is attributed to the advertiser and they get paid a fee. That is why they want to track anything and everything. The more data they collect, the higher the chance they can show attribution. No clicks required.

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[-] canihasaccount@lemmy.world 4 points 10 months ago

I go out of my way not to do so. Whenever I search for some specific items and see "Sponsored," I'll scroll down until I get the same listing without the ad link.

[-] ApathyTree@lemmy.dbzer0.com 4 points 11 months ago

I don’t think I’ve ever intentionally clicked an ad, with the very very infrequent exception of product results that come up in searches. It’s literally never been to buy the product, though. It’s to see if I’m interested in doing more shopping around. Ads are never for the best priced or highest quality product, but if it’s something you’ve never looked into before they can be informative, and it’s easy to access.

But since I started running a pihole years ago, I don’t even do that, because it gets blocked when I click it. Rightly so, it was a bad strategy anyway.

[-] Fleppensteijn@feddit.nl 4 points 11 months ago

There was a warez site that politely asked to click their ads to support them, which I did. This was around the year 2000, adblocking nor user tracking were really a thing.

[-] MicrowavedTea@infosec.pub 4 points 11 months ago

Maybe about a year ago. It was an actual offer from a site I knew already and was too lazy to go and check it manually. Never making that mistake again as for months afterwards every ad I got was from this site. I now use adblock on my phone as well so I don't see anything but I bet I'd still get ads from that site if I didn't.

[-] SeaJ@lemm.ee 3 points 11 months ago

I've clicked on some IG ads before. They have good targeted ads, to be honest. I think I clicked on a game that gives you a mechanical representation of electrical concepts called Spintronics.

[-] darkpanda@lemmy.ca 3 points 11 months ago

Bought a sweater I saw in an ad. Like a 70s style one, like it was the sweater that inspired both Tron and the Twister board game. Hasn’t arrived yet but I’m hopeful it isn’t complete trash.

[-] Thisfox@sopuli.xyz 3 points 11 months ago

I rarely see them, have never clicked one.

I suspect very few people do.

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[-] AceFuzzLord@lemm.ee 3 points 11 months ago

Been a really long time I have actually clicked on an actual ad, unless we're including closing the pop up thing every time you boot up Steam. I couldn't remember the last ad I actually clicked on if we're not including the Steam thing.

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this post was submitted on 22 Jan 2024
176 points (98.9% liked)

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