Watching that happen in the Diablo game was eye opening. I grinded for hours because I enjoyed the game, then joined the top clan, we controlled our server. Then I was kicked out because my gear wasn't expensive enough. I had the hours and game knowledge, but wasn't spending $200-$2,000 a month to keep up.

I had no idea people actually dropped that kind of money on Mobile games until then. I thought those were rare, but no, 90+ people were trying to shame me into spending with them. That was on one server.