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I forgot to save it but someone mentioned how posting memes to social media platforms is counter to the essence of memes and I've thought a lot about it ever since. And I think I agree
I don't get, isn't memes literally translate to spread, would posting aid in that?
The natural flow of ideas isn't from group to group anymore - it's broadcast to the world. With most memes nowadays, it's a rush to copy a template into as many topics as possible and sent to "everyone"
People don't really "find" memes anymore and share them with their friends. It's like "finding" a new TV show on cable. They went from in-jokes to content.
That was my interpretation of the commenter's half thought, anyway