The Cathedral was such a good memetic thing, super attractive to talk about for anybody with NRx/far right brainworms, incomprehensible why you would use that term to normal people, and made you instantly recognizable as a person to be careful around for anti-fascists, or person of interest for any gov orgs looking into people radicalizing. A bit like the globohomo dogwhistle, it fails because it just looks weird to normal people. At least the alt-right picked a cartoon as their icon.