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Plant based rice
(lemmy.world)
Miracle Rice...
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this post was submitted on 23 Jul 2023
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The marketing is intentional. It's intentional use of buzzwords for search engine optimization, as well as for, you know, stupid people.
Suppose if you left out the "plant based" part on a site where this is sold, then anyone searching "plant based snacks" might not get this as a result.
I'm overly simplifying, but I hope you get what I'm saying.
There are also a couple of reasons why someone might want to use a substitute for rice.
Growing rice is very water intensive. Rice contains traces of arsenic. And of course it's full of carbohydrates.
The packaging is marketing and uses the same plant-based stick that is conflated with healthy food.