Epic simply doesn’t want to be consumer friendly. Epic sees the money Valve is making, but not the effort Valve puts into their store. Just how consumer friendly Valve is the reason Valve basically a monopoly. Valve gives so many tools to the devs too such as SteamAPI to make their games better and accessible to a wide range of consumers with a wide range of devices.

Epic knows that the way it can fight Valve is by pointing out their 30% cut. Everything else, involves making their store better, which Epic doesn’t wanna do.