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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[-] NegativeLookBehind@lemmy.world 170 points 8 months ago

Is it marketing? I bet it’s marketing.

[-] Hoomod@lemmy.world 88 points 8 months ago

In other words, the branding is one of the main selling points

Basically

[-] phoneymouse@lemmy.world 49 points 8 months ago

There is a How I Built This podcast that interviews the founder. He was in marketing/advertising as a creative his entire career before he started the company. Actually, he didn’t even have enough money to make the first batch, so he created a video and Facebook page that went viral and got him enough interest and actual orders to prove to investors that they should fund him.

this post was submitted on 18 Mar 2024

367 points (95.1% liked)

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