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Overwatch 2 season 10 will make all new heroes free, Blizzard announces
(www.polygon.com)
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this post was submitted on 19 Mar 2024
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I don't see the correlation between those and making new heroes free. Maybe as a way to douse the community flames. I think it's simply because people want to play the new content. While some cave and buy the battlepass, it doesn't offset the losses of the grind and paywall that stops people from coming back and investing to begin with.
It's a distraction tactic. Blizzard has been doing it for years in wow too.
Obviously they made the announcement at an opportune moment, but blizz wouldn't be making this change if it didn't coincide with their bottom line.