Casual Twitter users who left twitter after Musk took over but aren't thinking all that hard about what it was specifically that Musk brings to the table that creates the problems. They just see someone else made a Twitter alike, and they already have an Instagram account, so they give it a shot.

All they know is the people they liked on twitter are gone, but that there were elements of the Twitter experience they liked

The only people out in the wild I've heard mention Threads, were of boomer age.

Lmao Lemmy is sometimes so out of touch

I'm still trying to figure that out. I've racked my brain but cannot come up with a solution. Time to turn to AI.

Google Gemini Advanced

Threads, the Instagram-connected messaging app, has a few key target user groups:

Users seeking a more focused social experience: Threads caters to people who want a way to stay closely connected with their close friends and family, without the distractions of a broader social network. Instagram power users: Threads is heavily integrated with Instagram. Users who actively engage on the platform (sharing Stories, responding to polls, etc.) are natural candidates for Threads, where they can extend those interactions. Younger demographics (Gen Z): Gen Z is highly active on Instagram and tends to be drawn towards new and experimental social media experiences. Threads appeals to this group as well. Privacy-conscious individuals: Threads offers more control over who sees your messages and activity compared to broader platforms like Twitter. This attracts those who value a more private social environment. Early adopters: People who enjoy trying out new apps and technologies often gravitate toward platforms like Threads. Here's why these groups are a good fit for Threads:

Focused communication: Threads emphasizes streamlined communication with close friends, offering features like quick status updates and easy sharing of photos and videos. Instagram integration: If someone is already invested in Instagram, Threads is a natural extension for deeper connections with their inner circle. Youth appeal: Gen Z values authentic, in-the-moment communication styles. Threads fits well with this preference. Privacy emphasis: Threads allows users to curate their "Close Friends" list and provides extra control over who sees their content.