They don’t downplay the “Uyghur genocide”, they refute it entirely. Copypasta time:

China is in the process of ethically cleansing their own population

This is not true at all, despite what our governments and corporate media keep feeding us. As part of China’s affirmative action policies, the Uyghurs and other ethic minorities were excepted from the One-Child policy, and in Xinjiang they have grown in numbers relative to Hans as a result, and this happened similarly with other ethnic minorities. The “Uyghur genocide” (“cultural” or otherwise) psyop is BS.

• The Xinjiang Genocide Allegations Are Unjustified
• The Uyghur Human Rights Project is a product of the National Endowment for Democracy, which is the American government’s main regime change NGO.
• Uyghur genocide allegations
• American Debunks All Major Western Propaganda on Uyghurs and Xinjiang
• US-Funded Uyghur Activists Train as Soldiers of Empire
• A Reddit AMA Claiming To Be A Uyghur Quickly Exposes A CIA Asset Slandering China
• The blueprint of regime change operations

We see here for example the evolution of public opinion in regards to China. In 2019, the ‘Uyghur genocide’ was broken by the media (Buzzfeed, of all outlets). In this story, we saw the machine I described up until now move in real time. Suddenly, newspapers, TV, websites were all flooded with stories about the ‘genocide’, all day, every day. People whom we’d never heard of before were brought in as experts — Adrian Zenz, to name just one; a man who does not even speak a word of Chinese.

Organizations were suddenly becoming very active and important. The World Uyghur Congress, a very serious-sounding NGO, is actually an NED Front operating out of Germany […]. From their official website, they declare themselves to be the sole legitimate representative of all Uyghurs — presumably not having asked Uyghurs in Xinjiang what they thought about that.

The WUC also has ties to the Grey Wolves, a fascist paramilitary group in Turkey, through the father of their founder, Isa Yusuf Alptekin.

Documents came out from NGOs to further legitimize the media reporting. This is how a report from the very professional-sounding China Human Rights Defenders (CHRD) came to exist. They claimed ‘up to 1.3 million’ Uyghurs were imprisoned in camps. What they didn’t say was how they got this number: they interviewed a total of 10 people from rural Xinjiang and asked them to estimate how many people might have been taken away. They then extrapolated the guesstimates they got and arrived at the 1.3 million figure.

Sanctions were enacted against China — Xinjiang cotton for example had trouble finding buyers after Western companies were pressured into boycotting it. Instead of helping fight against the purported genocide, this act actually made life more difficult for the people of Xinjiang who depend on this trade for their livelihood (as we all do depend on our skills to make a livelihood).

Any attempt China made to defend itself was met with more suspicion. They invited a UN delegation which was blocked by the US. The delegation eventually made it there, but three years later. The Arab League also visited Xinjiang and actually commended China on their policies — aimed at reducing terrorism through education and social integration, not through bombing like we tend to do in the West.