It's honestly pretty stupid because it's a fairly quick and relatively painless way to die. All it shows is their stupidity because there are multiple ways of doing this same thing without creating a jenga tower cobbled together with masking tape attached to a dude's head.

Just like 99% of Russia, they do something stupid because they think it makes them look cool.

I think I saw this video unless there have been multiple incidents.

I remember them clocking him on the jaw with the first swing, kind of low. It knocked him out of the plastic wrap and he fell to the floor, then the executioner steps over his body and brings the hammer down again. The last hit was out of frame.