9
Is the Buc-ee's Big 12 an acceptable name for you?
(www.cbssports.com)
A community to discuss college football.
Check out our other sports communities!
How about this: sell naming rights to Southwest Airlines. Rebrand as the Southwest Conference. Extend invites to Arkansas, Texas, A&M, and SMU...
In seriousness, while this is a lame idea it's not as concerning as painting corporate sponsor logos on the fields, which seems like it's going to happen soon.