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Is the Buc-ee's Big 12 an acceptable name for you?
(www.cbssports.com)
How about this: sell naming rights to Southwest Airlines. Rebrand as the Southwest Conference. Extend invites to Arkansas, Texas, A&M, and SMU...
In seriousness, while this is a lame idea it's not as concerning as painting corporate sponsor logos on the fields, which seems like it's going to happen soon.
Only if the sponsors can also come up with witty, yet appropriate slogans for the conference.
Championship game needs to be called the Battle for Buc-ees
12 big beavers?!?
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