It has nothing to do with fun, they just want the carrot being dangled in front of their nose.
This might explain the marketing that seemed to start with mobile games and now infects AAA MP titles:
"PLAY NOW AND GET 34 GAZILLION WORTHLESS EMERALDRUBYGEMCOINS and a RARE DROP POPSICLE MAGIC DOMINO"
Like...a newcomer would have zero idea what the heck they're even talking about but somehow it seems to work, to entice players with worthless free...server database adjustments?
Hardly any focus is on the games being unique or exciting (Surprise, they aren't!) It's all about a reward-based impulse, like training a bunch of rodents to use a casino.
This might explain the marketing that seemed to start with mobile games and now infects AAA MP titles:
"PLAY NOW AND GET 34 GAZILLION WORTHLESS EMERALDRUBYGEMCOINS and a RARE DROP POPSICLE MAGIC DOMINO"
Like...a newcomer would have zero idea what the heck they're even talking about but somehow it seems to work, to entice players with worthless free...server database adjustments?
Hardly any focus is on the games being unique or exciting (Surprise, they aren't!) It's all about a reward-based impulse, like training a bunch of rodents to use a casino.