I may sneer at the commodification of livable designs, but I guess I see your point... We've gone way beyond the scope of this comic, using a single word as a launching point to talking about leveraging hype machines for good.

Would you care to give an example? I have a hard time picturing this kind of thing as sincere, because it's usually the tip of the spear in a cynical marketing campaign to divest people of their money.