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Looked at from another angle, Musk wants courts/government telling businesses that they’re required to spend their money to support other businesses - regardless of how those businesses are run, or the beliefs touted by their outspoken executives.
This sounds like an absolute nightmare for republicans and libertarians. I almost hope it succeeds. It’s not like I’ve got a horse in this race.
Same, except there's that whole "forward the cost to the consumer" thing that business tends to do. Especially when such rules apply to everyone, so there's no competitive disadvantage in doing so.
Businesses will just redirect some of their existing advertising budget, which we’re already paying for anyway. The net cost to the consumer will remain the same.