In Sweden it's stigmatized because of "jantelagen" (a set of written unwritten social rules, basically, don't think you're better than anyone else and don't boast). For example I've got a high paying job as a software developer, so talking to my unioned electrician friend who makes significantly less about their $120 salary bumps is kind of awkward. If he found out how much I make I'm pretty sure there's a chance he'd do talking to me for a while.

But I'd like to say I'm staying humble still. I was about to study to be an electrician when I got a message on LinkedIn which landed me my job as a developer.

I'm also not above admitting that we make too damn much compared to our peers who do jobs which actually contribute to society (teachers like my wife or electricians like my friend). But I'm gonna ride the wave, try to max my salary, and try to encourage our son to not discard jobs like electricians, carpentery, etc.