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At least it's a relatively minor change, they won't lose 155 years of brand recognition.
Right I thought they were dropping the name which would be stupid, but they're just removing the "soup".
Well it was either drop the word soup completely, or put it in quotes on the label.
Making your own soup is the epitome of good eats. 1 hour on a stove, blend, and keep in the fridge for up to a week.
Figuring out the ingredients can be a pain, but once you figure that out, you will never touch a can of soup save for certain outdoors wilderness situations.
Soup is bad food.
i dunno. i personally think it's souper.
It’s not food, it’s a lumpy drink.
It’s because of Woke, isn’t it?!
/s
Soup for my family 🧱
I blame Gen Z not eating soup. /s
If you people would just make your soup at home instead of having your pastaccinos, you would be able to afford college, housing and retirement.
“Soup Soup” would’ve been better
See I told them they should've hired you but they just wouldn't listen to me
Campbell's "Campbell's Soup" Soup
no soup-soup for you!
R.i.p. No accounting for taste podcast. Soup, Soooouuup!
I’m surprised it’s not already just “Campbells Inc.”
Condensed Campbell’s? That’s just weird.
Cmpbls
As long as they don't take their V8 vegetable juice or other staple products off the shelves or change their original recipes, I see no problem with this.
Mmm a fellow v8 lover I see. I could drink gallons of that salty goodness if left alone near the fridge.
I dunno, disconnecting from history might be a problem. It might be good for them to be reminded that, however big and conglomerate they get, they started as a humble soup company.
It would be like if Ford rebranded as "FMC", how long would it take for the corporate memory to forget Henry Ford was a real person?
They're still keeping the original family name as Campbell's though. They've just diversified enough that soup isn't the only thing they make, and they don't want their customers to think the only thing they make is soup anymore.
I dunno, makes sense to me.
We could go on into other company and product renaming done for other reasons. Aunt Jemima never hurt anyone..
Aunt Jemima never hurt anyone..
Well ...
The name was derived from minstrel shows in the late nineteenth century, specifically from a song called “Old Aunt Jemima.” Minstrel shows, which were popular in the 19th and 20th centuries, were racist performances done by black-faced white men. In these degrading enactments, men would imitate “mammies,” which were enslaved Black women who cared after a white family and were portrayed to be content in this submissive state.
https://www.hercampus.com/school/mcmaster/truth-behind-ain-t-yo-mama-aunt-jemima/
I believe "Aunt Jemima" is a reworking of "ain't your mama."
Hmm.. interesting. Thanks for sharing. 👍
Now can someone explain why they renamed Cracker Jacks to Cracker Jills, with a cartoon black girl as their new mascot?
Like seriously, couldn't they have the respect to call it Caramel Jills? Why they gonna call her a cracker?
We created Cracker Jill® to help increase the representation of girls and women in sports and to provide funding to fuel their sports endeavors and dreams.
https://www.crackerjill.com/faqs
“Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.”
And they didn't rename Cracker Jack. They added Cracker Jill. It's still the same product regardless of the packaging, just with more representation.
And? Cracker Jill? How about Caramel Jill instead?.. 🤔
Sorry, but I don't think their marketing department really thought that one through. I mean hell, it's a caramel covered snack!
this post was submitted on 11 Sep 2024
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