We need a large, well-organized movement to demand that the government add a right to privacy to the US Constitution.

This is a privacy intrusion that should be banned nationally.

I've been pretty lazy about changing stores since they had the easiest pick up i had found in my area, but i guess this is the ass kick i need to make sure i never go back.

Sucks they own almost all the groceries in my area. But i can trust that it's not a monopoly, right?

Groceries prices deeeeefinately aren't inflated. Nope. All good here.

We all need to wear little bowties that spritz semi clear paint into the cameras as we browse price tags.

Or can someone start a tick tok trend where the kids go to stores and eat these little devices off the shelves as a real "just prank bro"?

Also, remember that corporate rats do these things to give each other cover. Kroger has to be the face of bad guy this time, but don't you think for a second that Safeway and even the new "leadership" at Costco aren't prepping the same right now.

...attracting criticism from lawmakers, who warn it could...

Oh my, if only there were someone with the resources and authority to do something about it.

Kroger is one of the more expensive grocery stores in my area. Less reason to go now. Aldi is the way

Nothing to see here

This is appalling.

So nice to live in the Balkans where prices are still on paper, and in some stores you can still barter depending on the quantity you're buying. 😄

A Kroger spokesperson said in a statement that the company’s business model is built on a “foundation of lowering prices to attract more customers.” “To be clear, Kroger does not and has never engaged in ‘surge pricing,’” the statement said. “Any test of electronic shelf tags is designed to lower prices for more customers where it matters most.”

I know these PR people get paid a lot to tell bald-faced lies, but I just don't understand how they live with themselves.

I think they are absolutely, positively, going to breach their face database and everyone's purchase history all over the Internet.

I've been watching for an event like this with popcorn ready.

I've got a good/bad/terrible feeling that they're playing for keeps in the race to be the biggest consumer privacy headline public relations disaster.

Mask mandates may not be in effect but I can wear one to the grocery store. This is stupid and I will not participate.

“To be clear, Kroger does not and has never engaged in ‘surge pricing,’” the statement said. “Any test of electronic shelf tags is designed to lower prices for more customers where it matters most.”

Isn't that the same thing? It doesn't matter if you raise prices on demand or lower them, the outcome is the same - different pricing at different times.

Thankfully that's not allowed in my country. I'd be so pissed.

We need a law in the US banning the use of computer assistance for identifying humans. Hands down. It's not accurate, and it only emboldens people controlling resources.

If companies can't protect the information they collect now, (a large portion of it gathered without consent), how are they going to protect even more information; and where can I opt out?....smh

Oh no, I accidentally smudged a little bit of paint over the facial recognition camera lens... Oops!

Kroger also owns: Ralphs, Dillons, Smith’s, King Soopers, Fred Myer, Fry’s, QFC, City Market, Owen’s, Jay C, Pay Less, Baker’s, Gerbes, Harris Teeter, Pick‘n Save, Metro Market and Mariano’s.

This is how you end up with laws mandating paper cards with pricing information.

Surge pricing=price gouging, there is no difference