It's disappointing. I won't even bother translating the response LEGO gave in a written reply to DR, because it's just a corpo jargon nothing burger.
What the journalist that produced the numbers in the article speculates is that LEGO is trying to stay ahead of the insanity that is Trump's America, to avoid getting sued for being too "DEI" etc.
this post was submitted on 01 Apr 2025
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I've seen a lot of companies using this as a justification and i take it as a reminder that companies (even the 'good' ones) by definition cannot have morals or ideals, and are, and always will be solely and unequivocally motivated by money.
And another one bites the dust.
Oh hey, this reminds me I wanted to get a couple mould king star wars kits.
I built one a few years ago and it was great.
It's a shame lego bent the knee.
I can live without more plastic.
Another company going on the Boycott list