It's likely a scheme to entice people onto their platform because they're not as trusted as valve or gog. If they become a monopoly then we'll get to see all the various catches to that.

One catch is that Epic's mystery code is allowed to execute on your computer.

Note that I don't mean just their launcher. Often, if not always, the games themselves are linked with Epic code, ostensibly for license checks and/or integration with Epic services. This gives them the ability to snoop on stored data, installed/executing processes, biometrics, etc.

Running those free games with an alternative launcher does not protect against this.

It's not just a theoretical concern, either. Epic has already been caught copying Steam files, collecting friends play history, and scanning running processes.

https://www.resetera.com/threads/developing-epic-games-launcher-appears-to-collect-your-steam-friends-play-history-up2-valve-responds-see-threadmarks.105385/

https://old.reddit.com/r/fuckepic/comments/wakewr/epic_games_spyware_vs_steam_vs_as_comparision_ea/

https://www.pcgamesn.com/epic-launcher-spyware

I don't trust them, their CEO, or Tencent (which owns a significant chunk of Epic), so I don't run games that come from them.

The catch is you have to install the Epic app or whatever it is called.

Also they hate Linux and shitcanned the already-existing native Linux port of Rocket League when they bought it. It's fair to say you won't dump resources into making new Linux ports but shitcanning a quality one that already existed? They can eat shit.

I never played Rocket League again after that.

The catch is now you have games in their ecosystem and are more likely to spend more time and money there.

They want you to use their service. You're more likely to use the service if you already have a library of games on it.

What will the developers of the games get as a thank you?

They wouldn't be making them free without making a deal with the developer first. There was a leak that showed the actual amount a while back.

it's not "forever". it's however long they don't have any ideas to the contrary.

why it was implemented - so that executive #279 can show executive #114 that number go up. look how our engagement is rising! look at all them people downloading our app! when I took over from exec #317, number was this big, lookie now!

same way google made their search worse, so you have to search multiple times, thus upping the engagment, page views, etc. and then exec X goes to exec Y and say "look there's a huge rise in searches where my bonus at!"

The catch is downloading the Epic Launcher. Or not even that if you are on Linux.

To lure people away from Steam and onto their platform. There is no ulterior motive. Origin does/did (IDK I haven't played an EA game in years) this too for the same reason.

"developers see sales increases on both the Epic Games Store and on Steam, Valve’s competing PC game store. Sweeney also points out that the free games can be a good deal for players in developing countries where gaming may be more expensive, meaning that they help expand the global reach of some titles. And since developers get a flat fee from Epic so that Epic can offer their game for free, they make some money no matter what.

Epic isn’t being entirely altruistic, of course. The company spends a lot of money to be able to give games away for free, and it certainly wants to offer good ones that keep people playing on its platform instead of others like Steam. And if Epic can attract players with free games from notable developers, those same players might also try out some of Epic’s big free-to-play multiplayer games like Fortnite or Rocket League, keeping them in Epic’s universe — and, again, off Steam. "

Source: https://www.theverge.com/2023/3/9/23630846/epic-games-store-free-weekly-giveaways-2023

It's 2025. If you are getting a 'free' software product, there's a chance of about 99,9% that the answer to that question is either 'analytics/tracking/telemetry/customer retention' or a combination of many or all of them.

Epic claims it increases sales (much in the same way that pirates do) but I suspect it's just to get people past the very high barrier of creating an account and installing their (presumably) ad-ridden and data-collecting (they're owned by Tencent) launcher.

The former doesn't make much sense to me given they could just buy those games on Steam anyway and have a much better experience.

I've claimed probably 70% of the free games for the past four or five years. I've noticed some of the titles disappear. So one catch is, you may not get to keep the free game(s) you grab.

make bad platform give free games ??? profit

Logistically, it's super cheap marketing. Epic pays the dev a reasonable pittance ( assuming it's not a free game, they do that too) you got to watch their ads during download/install, they got you email, they know what games you're interested in. Your interests are for sale for sure, but for a free game, may be worth a throw away email.

The problem with EPIC games is, that you need an account with your full name and data, even for an free game, not needed in Steam or GOG, where it is enough with nick and mail, only the need for more if you want to buy a game. Searching free games, only Steam and Itch.io are full of these.

Of course they want to lure you in, but honestly I never bought anything there despite catching the free games regularly. Setting up the account doesn't require much personal information and you can just use tools like Heroic instead of their app.