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submitted 10 months ago by L4s@lemmy.world to c/technology@lemmy.world

YouTube warns it might make your viewing experience worse if you don't turn off your ad-blocker::YouTube has been cracking down on people using ad blockers. Now, a spokesperson says that using ad blockers could lead to "suboptimal viewing."

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[-] archonet@lemy.lol 124 points 10 months ago

which is a hilarious threat because the #1 way to make my viewing experience worse would be turning off my ad blocker, lmao

[-] bionicjoey@lemmy.ca 26 points 10 months ago

"if you don't voluntarily make your experience 10x worse, we will make it 2x worse"

[-] ironeagl@sh.itjust.works 5 points 10 months ago

Ads have reached the level of "suboptimal viewing".

[-] dezmd@lemmy.world 71 points 10 months ago

Ive had my ad blocker turned off for a week on Youtube. Theres a preroll ad on every video and a shitload of ad break mid video and at the last 3 seconds of a video.

Its the worst viewing experience I can imagine. I cut out Twitch and even stopped all my subs when they went mandatory ad viewing. Im full on ready for third party options in the same spirit as Lemmy.

[-] TragicNotCute@lemmy.world 21 points 10 months ago

I also think they are fucking with the sound levels in the same way TV did prior to the FTC ruling. The commercials are awfully loud compared to the content.

[-] lemann@lemmy.one 6 points 10 months ago

Honestly this is what pushed me to look into alternative ways to watch YT years ago. Muting every time an ad comes on gets old quick, especially when the ad is way louder than the content

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[-] Brian437@lemmy.world 46 points 10 months ago

I think my viewing experience will be even worse if I turn off my ad blocker.

[-] r3df0x@7.62x54r.ru 10 points 10 months ago

Youtube advertising is absolute trash. It's already bad enough to sit through ads when you don't even know if you want to watch the video. Their ads consist of fake Joe Rogans with tts voices advertising scams.

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[-] nick@midwest.social 37 points 10 months ago

Get fucked, YouTube.

[-] Lettuceeatlettuce@lemmy.ml 36 points 10 months ago

Loving Freetube, Newpipe, and Grayjay more and more every day!

[-] rob299@bookwormstory.social 17 points 10 months ago

in the short term they work, but YouTube can cut those 3rd party apps access at any time for any reason. Use Peertube for the better long term.

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[-] Sterile_Technique@lemmy.world 7 points 10 months ago

Tried to dive into Piped recently, but nothing would load.

I'm only surface-level competent with computers though, so I probably fucked something up... since you've poked around multiple options, which one(s) do you recommend as the most idiot proof?

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[-] helenslunch@feddit.nl 33 points 10 months ago

The whole page loading delay thing is hilarious because it doesn't tell you why it's happening, so viewers are likely to just assume the service is becoming even more shitty.

[-] mvirts@lemmy.world 26 points 10 months ago

YouTube is just messing around. They could encode ads randomly on videos if they wanted to, like podcasts.

[-] FartsWithAnAccent@lemmy.world 27 points 10 months ago* (last edited 10 months ago)

There's already a sponsor blocker extension that skips when a sponsor is even mentioned, it would be trivial to add other embedded ads to it.

[-] n0xew@lemmy.world 6 points 10 months ago

They would just be able to create and stream 2 or more ad-encoded versions where ads are encoded in differently positions. Then no sponsorblock could save us since it would skip the wrong segments for some people..

[-] lemann@lemmy.one 6 points 10 months ago

Those ads would need to be unskippable, otherwise we could just pull the timestamps that the Skip button uses and sponsorblock will be all complete again 👌

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[-] FartsWithAnAccent@lemmy.world 5 points 10 months ago

Ad blocking, uh, finds a way.

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[-] jlh@lemmy.jlh.name 8 points 10 months ago

cheaper to just have the interns code buggy Javascript then to reencode millions of videos.

[-] MiltownClowns@lemmy.world 8 points 10 months ago* (last edited 10 months ago)

This. I don't exactly know how YouTube's architecture works, but from running my own mediaserver i woild guess They don't live transcode because that takes clock cycles on a graphics card or a CPU. They transcode a couple of different bitrate files to serve up and then just serve up direct stream file transfers, thus saving electricity and clock cycles. In order to actively embed an ad in a YouTube video it would have to be done semi-permanently, Decreasing the value of live serve ads.

[-] bamboo@lemmy.blahaj.zone 10 points 10 months ago

You're correct that they're not doing live transcoding when a video is played. That's way too expensive in every regard. There are still ways to embed ads dynamically into the video without requiring live transcoding. They likely have 5-10 qualities they encode to, and segment the video into 10s segments, so a 5 minute video would be cut into 30 segments, and then each of those files encoded to multiple qualities upon upload.

That way when playing, if your Internet gets slow, the player can seamlessly downgrade to another quality. These small files concatenated together appear like one long video. Adding some ads served from the same servers as the content could be done dynamically for each request and be difficult to block without impacting the video content delivery, since you can't have uBlock Origin block the domain hosting the content.

Realistically, they probably don't do this approach because you don't know if the ad was loaded because of buffering, but never viewed, so the ad network gets less metrics and therefore the ads are less valuable. Also, I would bet the content upload and distribution team are completely separate from the ad team, so that cross collaboration is more difficult to implement.

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[-] Treczoks@lemmy.world 24 points 10 months ago

How could it be worse than with ads?

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[-] Srootus@sh.itjust.works 24 points 10 months ago
[-] NGC2346@sh.itjust.works 23 points 10 months ago

How about you suck my balls accordingly, google?

[-] Shotgun_Alice@lemmy.world 22 points 10 months ago

Oh no, so how will I be able to tell a difference?

[-] LazaroFilm@lemmy.world 22 points 10 months ago

Can’t make it worse of you don’t use it.

[-] seeCseas@lemmy.world 11 points 10 months ago

Youtube is past the growth phase, at this point it's about minimising cost and maximising revenue.

If you regularly use it with adblock but decide to stop using it because of this, then youtube would have succeeded. You weren't making them money and were costing them bandwidth, so good riddance.

If you really want to stick it to them, turn on adblock, find some long videos and play them on mute in the background at 4K/1080p60 resolution. Cost them even more bandwidth.

Even better, start randomly disliking videos or making nonsensical comments (not hateful or toxic ones, just comments that don't make sense). Enshittify it further.

[-] Chickenstalker@lemmy.world 6 points 10 months ago

It's not the ads. They want your data and these adblockers prevent them from doing it. Google had and continue to lie to advertisers about their ad views anyways. Simply use Firefox + adblockers or go to alternative sites that are springing up.

[-] captain_aggravated@sh.itjust.works 20 points 10 months ago

It's official, Youtube now has people employed as product worseners.

[-] elfin8er@lemmy.world 6 points 10 months ago

YouTube has human employees? I thought they were just all bots.

[-] redcalcium@lemmy.institute 19 points 10 months ago* (last edited 10 months ago)

Google: “Fine, I’ll turn off your adblocker myself!” *rolling out Manifest v3*

[-] InEnduringGrowStrong@sh.itjust.works 19 points 10 months ago

I can also just back out and just not watch said videos...

[-] rob299@bookwormstory.social 7 points 10 months ago

Yeah be like me and just use Peertube, I don't even notice this stuff untill people complain about it haha.

[-] hyper@lemmy.zip 17 points 10 months ago

Way to kill your platform. Sadly there’s no big competition

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[-] MonkderZweite@feddit.ch 16 points 10 months ago* (last edited 10 months ago)
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[-] Gauna@lemmy.world 16 points 10 months ago* (last edited 10 months ago)

Turning off your ad-blocker is like running in jail, naked. So no thanks, YT.

Both Firefox + uBlock Origin saved me countless times from malicious ads since years. You should do it too.

[-] Uniquitous@lemmy.one 15 points 10 months ago

If for some reason you can't use a full-on ad blocker, "SponsorBlock for Youtube" is another Firefox extension you can install. It doesn't block ads per se, but it will auto-skip segments of a video that have been reported as ad content. Kind of a grassroots thing, like reporting cops on Waze.

[-] Candybar121@lemmy.world 6 points 10 months ago

Until they try to kill that too.

[-] konalt@lemmy.world 11 points 10 months ago

I don't think Google gets any money from YouTube sponsorships directly. Not watching a sponsored segment and not clicking the affiliate link are one and the same in the eyes of the company.

[-] CrowAirbrush@lemm.ee 11 points 10 months ago

Keep it up, dumbasses.

Catch the hint...the harder you try the harder we do. There's no trying from our end.

[-] Furbag@lemmy.world 8 points 10 months ago

YouTube losing the war on AdBlockers, lol.

[-] Rustmilian@lemmy.world 8 points 10 months ago
[-] grue@lemmy.world 11 points 10 months ago

When the video creators you watch move to them.

[-] NuXCOM_90Percent@lemmy.zip 7 points 10 months ago

Kind of shocked it took this long.

It always cost more more but the games that used clever traps were a lot more effective than just drm. Because warez groups can easily check if the game launches. Not if every enemy after mission four has infinite health and pinpoint accuracy.

Just curious if this maps to "shit, Google knows Twitter exists and figured out what we are doing" or "YouTube servers are broken"

[-] ChaoticEntropy@feddit.uk 6 points 10 months ago

I mean... it definitely will if you turn off your ad blocker.

[-] RandomVideos@programming.dev 5 points 10 months ago* (last edited 10 months ago)

How can they make the experience worse for people using adblock if they cant even detect it

If they can detect adblockers, why not just block everyone using one like they were doing previously?

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this post was submitted on 22 Nov 2023
411 points (98.1% liked)

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