Called it. They new coke'd that shit.
this post was submitted on 26 Aug 2025
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Just what we needed. Conservatives feeling even more empowered. Goddamnit.
Maybe this success will inspire them to redirect their attention from politics to corporate branding practices.
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Conservative backlash? Are we really putting all the apparent public distaste for the rebrand on the conservatives? I personally haven’t seen any conservatives or conservative-coded people complain at all; in fact, I thought the “outcry” (more like grumbling imo) was bipartisan and something that progressives and conservatives both disliked.
But again, I feel as though in a reaching effort to make conservatives look even worse than they already do, many democrats and associated talking heads are forcing this story that conservatives are so pissed about it.
I’m left as hell and voted for Harris so I hope that gives some perspective when I say that I also think the logo and overall brand look like tasteless, soulless corporate slop. It’s what all corps have done and will always do, simplify and dilute any individuality to appeal to the broadest possible market possible, and we shouldn’t applaud that.
IDGAF about Cracker Barrel and never eat there, and were it not for media pundits accusing conservatives of being pissed, I don’t think I ever would’ve known. That said, if it’s gonna be pushed in my face for brand awareness and marketing, then yea, it looks like shit and I want to eat there even less than before.
Congrats everyone, you’re falling for engagement bait and doing the advertising for Cracker Barrel for free.
Don't you know there are only two opinions in the world? Conservative and Liberal. Everything is neatly sorted into those two opinions. All questions, physical items, debates, people, opinions, foods, roller coasters, pickles, etc. All of it is Either Conservative or Liberal. Democrat or Republican. Whig or ...torry? I dont know. I mean, how could a rational human like fried chicken, grits, antiques, etching style line art, biscuits and old-fashioned candy without also hating Mexicans and hating killing babies?
Yeah I don't think it's actually a Republican thing. Maybe their locations just overlap with Republican areas?
Personally I think the new logo is dumb, but I've also never even seen a Cracker Barrel in real life, let alone patronized one. I'm not even sure what their business is. Retail? Restaurant?
It was both a retail store and restaurant. Both sections were “Southern Hospitality” themed minus any confederate or hateful shit. Think biscuits and gravy, maybe some bluegrass, farmin’.
I went a decent amount with my fam as a child and I always found it cozy and interesting. Never been as an adult.
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The new logo did not go over well in some spheres, and on social media, conservative critics accused the restaurant chain of abandoning its traditional values or of being "woke."
When someone uses the word ‘woke’ as an unironic insult, I’ll probably think it’s stupid, but at least I understand what they’re saying. Until now, that is. What the fuck is “woke” supposed to mean in this context? What makes this bland logo change “woke”?
There was a man on the old logo and no man on the new logo. Totally woke.
What the fuck is “woke” supposed to mean in this context? What makes this bland logo change “woke”?
Woke is anything that I don't like.
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They had some lgbt hires and dei stuff a few years ago and the ceo and is a woman so the new logo is clearly the end result of all that woke (reading: anything not catering to straight white males) nonsense
Huh. I guess crackers like representation too.
conservatives are anti-progress.
Also, Cracker Barrel sucks.
Also my take. Who the fuck cares?
This was always the plan.
They only did the this to get their name in the news and get some people talking about them again to increase revenue.
When my kids were young they started calling cracker barrel "the honky bucket". It just stuck as the name. I think they should add that to their logo.