Whelp. Guess I'm not drinking Crown Royal anymore. Oh, well.
this post was submitted on 29 Aug 2025
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You have something against the Québécois who will be doing this work going forward?
Quebecois are in the US, now?
You just read the headline and not the article I'm guessing. Crown Royal for the Canadian market is will still be made in Canada (now in Quebec). However the Ontario bottler, which also used to make some for the US market, will no longer:
FTA:
"Bottling at the Amherstburg facility intended for the U.S. market would be shifting stateside, while bottling for Canadian consumers would move to its Valleyfield, Quebec location."
I'm still not supporting any company that chooses to move its operations to the US.
Its moving its production operations that support American consumers to the USA. The production operations that support Canadian consumers are staying in Canada. With the stupid trump tariffs the company is likely losing sales to American consumers currently because trump is artificially raising the costs of Crown Royal to American consumers. It was likely that many if not all of these Ontario workers would have lost their jobs anyway in time from reduced demand from USA customers for the product they produced on this side of the border because of the tariffs.
Yet you want to punish a Canadian company for keeping operations in Canada serving Canadian consumers? Are the only Canadian companies you will support be ones that never did business in the USA to pass your purity test?
Uh, huh. And what do you think happens to all the Canadian workers that are about to get laid off, when they move those operations to the US? It's not like they hired Americans to work those jobs, just because they were supplying American consumers.
Any company that is currently in Canada, and exports to the US, employs Canadians for those jobs. So, when they move their operations to the US, in order to avoid tariffs...those Canadians are now out of work. What makes it even more infuriating, is that Crown Royal isn't paying the tariffs...the companies that are importing to the US, are. They are sacrificing Canadian jobs, in order to cater to their American customers.
That's why I won't support those companies. If you think it's fine to give in to US intimidation, then be my guest. But I don't.
Right? Gotta be the dumbest move it could make at this particular time and place. Baffling?
This is exactly the issue of foreign ownership of domestic brands. The moment they find it more profitable to produce things elsewhere rather than build up the local economy, they will.
Diageo makes a number of things aside from Crown Royal that are seen as domestic products. Please read the label.
The pain is that while we make tonnes of alcohol here in Canada, it's often hard to find Canadian owned alcohol at the liquor store. Take Alberta Premium Whisky for example, owned by a Japanese company despite being made here. Want to find stuff owned by Canadians? Good luck finding it.
This is my experience here in Alberta though where liquor stores are privatised rather than owned by the crown corp. Hope it's different in the other provinces.
What are they expecting US citizens to work for pennies on the dollar? They still have to wait a few months for that to happen.
Bottling at the Amherstburg facility intended for the U.S. market would be shifting stateside, while bottling for Canadian consumers would move to its Valleyfield, Quebec location.