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Netflix is reportedly exploring adding in-game ads to its gaming service (www.videogameschronicle.com)
submitted 10 months ago by alyaza@beehaw.org to c/gaming@beehaw.org
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[-] cdipierr@beehaw.org 53 points 10 months ago

I love companies swinging between "we have to increase your subscription costs to allow us to offer more great features" and "our customers are excited about our new features so we need to leverage advertising to continue providing them". Just repeat until everything is loaded with ads AND costs twice as much!

[-] alyaza@beehaw.org 15 points 10 months ago

honestly, the thing that gets me here is--who even focuses on Netflix Gaming in the first place? i never hear about stuff dropping in their ecosystem, and so it really feels like an afterthought service to begin with that they've bolted onto their main business

[-] sigmaklimgrindset@sopuli.xyz 10 points 10 months ago

Ok no joke, I discovered Dead Cells, one of my favourite rougelike games currently, through Netflix. I was browsing through Netflix mobile, saw that they had a gaming section, and that was one of the first suggested games.

I now own 3 copies of Dead Cells+DLCs (one for every platform I game on). However, I don't have a Netflix subscription anymore, lol.

[-] Revan343@lemmy.ca 3 points 10 months ago

They have a few good games, I really like Moonlighter

[-] agressivelyPassive@feddit.de 2 points 10 months ago

And that is exactly the problem.

They throw a half assed product at the wall without notifying anyone, nothing sticks, so now they're throwing in ads to recover costs.

I really feel like the C suites of these companies are run by complete morons, without hyperbole. These people are not good at what they're doing. They just floated to the top during a period where money was free and being bold was more important than being right.

[-] belated_frog_pants@beehaw.org 26 points 10 months ago

Fuck these companies lol. This is worse than cable ever was and is far more expensive.

Sail the 7 seas and tell them to get fucked.

[-] guyrocket@kbin.social 25 points 10 months ago

This guarantees that I'll never even TRY their service.

Brilliant move, Netfilx. Be sure to mention the in-game ads in all your marketing materials too. I'm sure people will FLOCK to your service in DROVES.

[-] falsem@kbin.social 12 points 10 months ago

Yeah, you're supposed to wait until you actually have a user base to enshittify it.

[-] YurkshireLad@lemmy.ca 15 points 10 months ago

The Enshittification continues! I have no interest in playing games on Netflix so they won’t get ad revenue from me.

[-] Stillhart@lemm.ee 12 points 10 months ago

Netflix has a gaming service?

[-] Spacemanspliff@midwest.social 6 points 10 months ago

Yeah I don't have a PC for gaming so I can't speak for their PC catalog but they have a couple really nice android exclusives.

[-] kratoz29@lemm.ee 12 points 10 months ago

but they have a couple really nice android exclusives.

And that is a big issue.

[-] regul@lemm.ee 2 points 10 months ago

It's the same as Apple Arcade, essentially.

[-] kratoz29@lemm.ee 1 points 10 months ago

Yeah, they just want a part of the cake, as pretty much everyone else.

[-] Stillhart@lemm.ee 2 points 10 months ago

I like... don't even have an idea in my head of what we're talking about. Is it like Gamefly for renting video games? Is it like Epic Games Store, a pathetic attempt to cash in on Steam by offering the exact same service but worse? Is it like Amazon App Store, a pathetic attempt to copy the Google App Store but worse? Is it games you play on your TV with the TV remote? (I'm pretty sure I have seen one of two of those on Netflix that my kids played.)

I could look it up but they might see that as interest, and I'm really not interested. Just OOTL.

[-] Donut@leminal.space 5 points 10 months ago

You have access to a bunch of games accessible through the Netflix app or directly through your app store. Most of the games are available elsewhere and pretty solid like Moonlighter, Terra Nil, Oxenfree, Spiritfarer, Storyteller, Into the Breach. But they are (were?) ad-free full versions of the paid counterparts

[-] Stillhart@lemm.ee 3 points 10 months ago* (last edited 10 months ago)

So weird... I wonder why they have this whole thing that I had no idea about. I've been using Netflix since they were a DVD rental service and I've been gaming since the days of Wing Commander and King's Quest. You'd think I'd be the target demographic yet it's news to me that it even exists.

EDIT: Oooooh, it's mobile only. I get it now. It's really obvious in the app but I never watch Netflix on my phone. And yeah, it's basically the Amazon app store all over again.

[-] blindsight@beehaw.org 2 points 10 months ago

It's a huge discoverability problem. Most people won't use Netflix on their phone.

I guess you might find this if you have a tablet?

[-] chloyster@beehaw.org 8 points 10 months ago

This sucks lol. I actually think netflixs gaming selection is pretty solid. I will immediately lose interest if they pull this though

[-] alyaza@beehaw.org 4 points 10 months ago

what would you say is the stuff of note in their selection currently?

[-] chloyster@beehaw.org 3 points 10 months ago

On Android, not including stuff you can also get outside netflix:

  • deaths door
  • into the breach
  • shovel knight pocket dungeon
  • Poinpy (from the downwell dev)
  • Spiritfarer
  • Moonlighter

There's also a few things that you can get through Netflix that's also available outside of it, like dead cells, world of goo and btd6

Overall it's my go to place when I feel like finding a game to kill some time. They have a lot more than that but those are some of the higher quality ones

[-] Infinite_Indecision@midwest.social 7 points 10 months ago

So maybe I'm just out of touch, but who reads this and still wants to use this service?

[-] ModernRisk@lemmy.dbzer0.com 2 points 10 months ago

Perhaps the ones that don’t pirate or don’t have to pay for the service.

I personally avoid all streaming services like the plague and sail the high seas.

[-] toxicbubble420@beehaw.org 6 points 10 months ago* (last edited 10 months ago)

yo ho ho and a bottle of rum

[-] FfaerieOxide@kbin.social 6 points 10 months ago

Sega Channel never did that shit. 😒

[-] Pepsi@kbin.social 2 points 10 months ago

Yeah it was amazing for the 3-4 hours it worked every day.

Damn haven’t thought about that shit for 25 years.

[-] iMastari@kbin.social 4 points 10 months ago

From the article:

"It’s suggested that Netflix would only introduce ads to users who already see ads as part of their subscription, which is the case for users on the lower-priced ad-supported models."

I think people here either did not read the article or completely missed that sentence.

[-] Eggyhead@kbin.social 14 points 10 months ago

Oh. Well then I guess that just makes it completely okay for ads to just be in games now. Good thing you cleared that up.

[-] shiveyarbles@beehaw.org 4 points 10 months ago* (last edited 10 months ago)

Yo I heard you liked ads, so I added ads to your ads so you can read ads while you read ads

[-] espiritu_p@kbin.social 3 points 10 months ago

Well.
No one is even using Netflix' games.
Thay just make sure it will stay so.

this post was submitted on 08 Jan 2024
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