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Think "shopping habits" already includes subconscious thoughts. Advertisers know when you will quit a brand before you do.
Title made me think this was a "sentient a.i." argument, but I'm glad to see it's not. human neuro rights is exactly what I think we need to be thinking about.
We also need a fix for established classes in society. Why have the smallest fraction of the population hoarded almost all of the benefits from humanity's advancements in the past 50 years? It's unconscionable.
not actually reading the article though, because i can't easily read it past the cookie confirmation.