Who drinks this shit anyways?

Rum is horrible anyway. Who cares. But yeah, terrible new mascot. The cosplay comments are spot on.

Edit: you want a gawdawful hangover? Rum is your copilot.

As little a hangover as possible? Straight vodka.

Sipping a complex drink with thousands of years of history? Proper single malt whisky from Scotland.

i have no idea what this brand is supposed to be but... tbh i don't see anything wrong with the right one
logos are supposed to be simple-ish, use minimal amount of colors and be scalable and it sure does a better job with it's reduced color palette and vector shapes
the one on the left should be reserved for e.g. illustrations