Because cost of living hikes mean no one has any fucking money any more?
Not too mention the lack of innovation. People don't want the same phone for 2x the price.
Couldn't have put it better myself
I’ve got an iPhone 13.
I used to upgrade about every 2 years because that’s how long my contract was and there was usually some killer feature I wanted. Now, new releases only have incremental improvements so I’m not in any hurry to buy a new phone.
I’ll probably keep this phone for another year or 2 as there is nothing wrong with it, even the battery life is still great.
So I’d say iPhone sales are “collapsing” because of a lack of innovation in the market, cost of living pressures, and handset durability, they just last longer.
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