Conditioning everyone to see their computers as media consumption kiosks instead of the powerful, productive machines they are. That's where MS OSes are headed. They tried too early with Windows 8 Metro, but they haven't lost sight of that concept.
"My TV shows ads so it's only natural my computer does too." - I bet a lot of people already think like this.
Put your money where your mouth is and open source the Tesla software. Do it. I fuckin' dare ya.
Edit: we want Falcon 9's landing guidance software too.