You should see some shops in Australia, they decide to put up a small display for "Christmas in July" then the next thing you know there's no other holidays to protect that display from just becoming a growing Christmas display.... in August!

And it's so lazy because it's still the Christmas in July display at the core, with the actual December Christmas merch expanding out from the it, so there's ugly Christmas sweaters, roasts, and snow men decorations in the the middle, and board shorts, barbecues, thongs* and white boomers* after that.

(thongs are flip flops/sandals, white boomers are albino kangaroos, it's what Santa uses to pull the rusted out ute across the sand because he leaves the reindeer and sleigh for the northern hemisphere.....Australian Christmas is weird)