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The Instant Pot Failed Because It Was a Good Product
(www.theatlantic.com)
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this post was submitted on 04 Oct 2024
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My instant pot is amazing. Everyone i know has one. How did they fail??
When everyone already has one, no one needs to buy it anymore
Someone needs to create a business that bails out/buys excellent quality products and produces them in a small enough scale that only new owners will need.
Consider it an excellent achievement for a product to make it here. Only the best buy it for life products.
Someone needs to destroy private equity.
And the concept of infinite growth.
Financially, if your company is not expanding an increasing amount quarter on quarter on quarter, it's considered to be failing.
And yet, nothing can grow forever. At some point, all things must come to an end. It's an unrealistic pipe dream.
Say that the Instant Pot is so good that everyone has ten of them. Where would they grow from there?
The George Foreman machine is still my "peak design". And yet nobody owns one after everyone burned out on it from oversaturation.
They still sell panini press grills. It's generally a bachelor pad thing though.
I saw plenty of opportunities for enshitification and designed obsolescence.
There was an APP! So of course the natural order of things is to move more and more functionality from the physical control panel to the app. Then periodically let the app die by obsolescence. Force people to buy new phones to keep up, but then one day the new app no longer talks to old pressure cookers. Make the next version connect to the cloud for programs, and share with the IP maker everything you do. Sell that data to Amazon and Google who want to know what food you’re buying.
Then make the programs subscription based, so users have to pay a monthly fee to operate their cooker. Justify it by adding more and more programs. If someone does not pay their subscription, shut them down. Make the IP the biggest brick in the house.
I was actually disturbed that there was a Google Playstore app. Sure, it was optional, but I did not like the fact that my purchase in part financed the creation of an exclusive closed-source app exclusively available to Google and Apple patrons. It should have been an f-droid app.
I have a theory that shitty products fundamentaly out-compete good products today because its way cheaper to market your product as good than to actually develop it well. I call it the craptocracy
I want to see craptocracy trend so hard that it makes it into spellcheckers.
FTFA:
It's also in a bunch of comments already
Because it is made redundant by literally everything else that is already in your kitchen. You can't name one thing this appliance does that a pressure cooker, stove/oven and crock pot don't already do.
It also doesn't replace any of those other devices so unless you're a college dorm resident it's just another massive thing on your counter for basically no value or reason
Just because you didn't see value in the product doesn't mean others don't. It saved space for me because I don't need a slow cooker, rice cooker, pressure cooker, yogurt maker etc. They're all gone and replaced with a one stop shop of "if it's wet it goes in the IP".
It simplified processes and made them amazingly repeatable too. Stocks are a breeze: set, forget, comeback when it beeps. I don't nurse temperatures, times and don't stress things boiling over, boiling dry, getting too hot or not hot enough.
Sterilisation for brewing: come back when it beeps. Yogurt making: come back when it beeps. Dough fermenting: come back when it beeps. Soup: come back when it beeps. My fiancée wouldnt touch pressure cooking because she's anxious it will explode, now she comes back when it beeps.
It doesn't do anything as well as any dedicated device true enough, but it's good enough to not buy those things and just use the IP. I'd have to eat a lot of rice to get a rice cooker as well as an IP.
I'm glad you have all that in your kitchen.