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There was corpo phrasing in that...
It was amount of gold equal to server time assuming all the gold was bought.
But mods would get a shit ton to give out. And towards the end when you got gold you got "coins" as well that could be used to give gold.
Like, say I want to make "Fun Time bucks" a thing. To drive adoption I'm going to give out free fun time bucks to everyone, they spend because it's free, and people start seeing it as valid.
Reddit was pumping gold so people saw it and hopefully they bought it because they assumed everyone else was buying it. But most of it was "free" gold.