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this post was submitted on 10 Nov 2024
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When there is a viable alternative
There are alternatives for the people who make money off the YouTube.
The Youtubers who do get paid enough to make a living from YouTube also make production quality content and have great gear and staff. They might as well sell their production to any other streaming service.
Something like Veritasium might as well be on Netflix as YouTube. Mr.Beast would fit in on Mtv..
Those both require subscriptions for access though instead of offering an ad based tier so that already excludes a majority of viewers from being able to move over from yt and those producers are unlikely to abandon their current audiences for a possibly bigger audience under a different corporation. I think that's going to be necessary for a majority of viewers and producers to switch to another A/V distribution platform. If Netflix or MTV had an ad-only based tier and released apps for phones, Roku, browser, etc and allowed producer uploads then I suspect they could take a big chunk of Google's yt viewership and profits.