Also calling yourself a startup makes it a lot easier to abuse your naive young techworkers. "This is just how things go with a startup mindset, your partner and kids will be fine you saw them last month"

E: another startup thing (saw Eat Just from the vatmeat thing did this, but also see Trump/Musk as notable examples), just dont pay or pay your suppliers extremely late.

Yeah that we just go "this is what the stocks are worth if we sold them all now" never feels correct as a valuation of companies for me. It is all so illiquid.