this post was submitted on 09 May 2025
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They get insane margins on those big payment princesses. For a lot of US automakers that’s what’s keeping them above water.
The market shifting towards small affordable utility vehicles is their worst nightmare.
Sounds like they need to pull themselves up by their bootstraps.
Could you imagine if the US made kei truck production a utility?
Utility, in the context of the automobile market, is a class of vehicles, hence why Australians call pickups “utes”.
Kai trucks count as utility vehicles, as do american pickup trucks.
Although, realistically, most pickup trucks sold In the US would better be described as “premium” or “luxury” vehicles given that most people buying them are not using them for off roading, hauling or towing, but rather as “life style” vehicles and status symbols.