this post was submitted on 22 Aug 2025
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[–] HootinNHollerin@lemmy.dbzer0.com 82 points 3 days ago (6 children)
[–] slate@sh.itjust.works 71 points 3 days ago (1 children)

He was right. Jesus would never tolerate this. Time to flip some barrels.

[–] Bonesince1997@lemmy.world 8 points 2 days ago

It's on like Donkey Kong!

[–] WolfLink@sh.itjust.works 56 points 3 days ago (3 children)

Tbf the old logo is much better

[–] stefenauris@pawb.social 30 points 3 days ago (2 children)

It's following the modern trend of flat clean lines. I'm getting rather sick of it TBH

[–] not_IO@lemmy.blahaj.zone 3 points 2 days ago

soulless minimalism

[–] SolOrion@sh.itjust.works 4 points 2 days ago

I absolutely hate basically everything about modern logos and UI design. It looks like shit, and for UIs it's not even efficient usually.

[–] Cethin@lemmy.zip 12 points 2 days ago

It's better in some ways, worse in others. It's shit for a thumbnail, for example. The old one stand out more, but the new one is more readable and fits into any format.

[–] Pyr_Pressure@lemmy.ca 2 points 2 days ago

Yeah, I think so too. I don't see why they had to change the font, at least the C had character. Now it's the most boring plain forgettable font imaginable and black at that. It's like they didn't even try.

[–] abcdqfr@lemmy.world 39 points 3 days ago (1 children)

Lmao they got rid of the cracker and the barrel

[–] Cethin@lemmy.zip 12 points 2 days ago (1 children)

The barrel is still there. The background is a barrel.

[–] AnUnusualRelic@lemmy.world 7 points 2 days ago (1 children)
[–] Cethin@lemmy.zip 1 points 2 days ago

I'm pretty confident it's supposed to be a barrel, but it might also be a cracker. I can see that too.

[–] sunoc@sh.itjust.works 32 points 3 days ago* (last edited 3 days ago) (3 children)

What? How is this any « woke » even for the MAGA lunatics ??

[edit]: Apparently the company had a diversity / non-discrimination campaign in recent years. It explains.

[–] Stillwater@sh.itjust.works 18 points 3 days ago

Anything they dont like is "woke"

[–] Mirshe@lemmy.world 3 points 2 days ago

They had a DEI/nondiscrimination campaign because of several high profile stories where restaurants were accused of racism (black diners being asked to move away from seats visible from the entrance, at least one black person being told "we don't serve your kind" or words to that effect.)

[–] 0ops@piefed.zip 15 points 3 days ago

Ugh I can just SMELL the WOKENESS. If I look at this ANY LONGER I might be AWOKENED

[–] drcobaltjedi@programming.dev 7 points 3 days ago (1 children)

I mean, it's less visually noisy, but that's it?

This dude's willing to go to arms over this?

It makes the size of the logo versus the text look like nothing but wasted space. Hell, versus the text portion, it looks like MORE extra space is used than the old logo, ony with zero charm or familiarity to show for it.

If they wanted to re-brand as a truck-stop, merge with Love's, don't just rip-off their color-scheme minus the Heart.