Canada

That said, with a changing global market in mind, countries have been more willing to get involved in the planning and development of national automotive companies. Mexico’s “Olinia”, for instance, is a planned EV line set to be led by a new federal ministry, with a focus on affordability. As noted in its initial press release, the target demographic is families and young people, with three models expected to cost between US $4,400 to US $7,400—significantly lower than other EVs sold in the country.

The idea is that a nationally led framework will aid in the project’s coordination, with production intended to take place across several regions to keep costs down. Government ownership will also ensure a reliable stream of investment and that the end product is something attainable by the average Mexican family.

Turkey is pursuing a similar project through its Automobile Joint Venture Group (TOGG), a consortium of companies with the support and financial backing of the government. The goal is to create a national brand of EVs, with some models already being available for purchase.

With Mexico and Turkey offering prospective templates, Canada need not reinvent the wheel in pursuing its own, publicly owned automaker. Only the federal government has the ability to operate a program of this magnitude by bringing together our natural resources, skilled workforce, and industrial capacity to create a sustainable and affordable Canadian brand.