Homebrewing - Beer, Mead, Wine, Cider

Looks like totally industrial process oriented stuff. Extracting all the relevant components from hops in an adequate ratio is no simple task, and end user loses the ability to alter this step. Not that many of us take super careful attention to it, but then does the manufacturer of this fluid?

I can see from your experience that manufacturers claim about easy solubility is either exaggerated or misleading. Footprint considerations are also somewhat weird, there is a huge plastic tank compared to thin vacuum wrap for typical products, and waste on technologically adequate extraction is usually enormous.

And my biggest question is - what is the carrier material? Surely pure alpha acid would have to be admitted with a pipet, even if it was shippable like that. So what is that solvent? Looks like malt extract.

I guess storage time should be lower than with pellets or frozen cones. I don't see anyone brewing less than a few cubic meters a month using it realistically. But it's awesome to know someone is trying to walk this path. I'm curious how it will end, please post the result!